A book publicist is an individual that is employed by publishing house and it is his or her responsibility to generate media alertness and interest in a new or even an old book. This professional ultimately wants journalists to write articles and conduct interview to know more about the author and his or her new or old book this is needed to increase the public’s interest and generate sales.

This particular job description has no formal course or educational requirements. Being a book publicist means that this job involves more on communication and writing, so the best course to take at college if you aspire to be a future book publicist is a degree in English, journalism, marketing or communications. It is also recommended to be a great book publicist you must have these key features, you must be assertive, outgoing, knowledgeable and someone who enjoys reading.

If a book publicist works with a publishing house he or she will be given or assigned books, months n advance he or she will be responsible for creating a publicity campaign surrounding the books. He or she now would need to exploit all types of media to give the books he was assigned to the publicity they need. These individuals must be knowledgeable about the media he will be working with that can generate more publicity on the books. A book publicist also has to have contacts in various media outlets and must know how these media works. Generally these individuals are the heart and soul of how you and your book will reach the general public.